From customer understanding to clearer direction and more relevant marketing.
• Do you know what makes customers choose you - or someone else?
• Is your offering clear to you but unclear to customers?
• Does customer insight get stuck in sales?
• Too much marketing work, too little time?
Know what matters to customers.
Bring together what you know. Find out what you don’t. Keep learning as customers and markets change.
Decide what to focus on.
Sharpen your positioning, priorities and messages around what matters most.
Put it to work in marketing and sales.
Turn the direction into content, sales support, campaigns and hands-on marketing.
Connect the dots across customers, sales and marketing.
Customer insight is often scattered across customer conversations, sales teams, business leaders and subject matter experts. I help bring those perspectives together and turn them into clearer priorities, messages and marketing.
How I can support
Positioning & messaging
Make the message work across content,
marketing and sales.
Customer stories & references
Website & campaign content
Articles & blogs
Email & social
Sales materials
Marketing projects
Why companies work with me
Customer perspective built in
I help bring what customers think, value and consider into the work from the start, using existing insight and adding new customer input where it helps.
Flexible support when needed
Bring me in for a defined project, a busy period or extra senior capacity when your team needs it.
Strategic thinking and hands-on delivery
I bring together customer, marketing, sales and business perspectives to support better decisions and move the work forward.
